New York, August 17, 2018 – Inspired, Inc. (“Inspired”) (NASDAQ: INSE) today announced the launch of Xpress Sports, a new range of Virtual Sports games available through the Pennsylvania State Lottery. The games will be available to play in over 9,000 retail locations throughout the state.
Xpress Sports™, as branded by the Pennsylvania Lottery, launched on August 14, 2018, as part of an integration with the Pennsylvania Lottery’s central gaming system provided by Scientific Games Corporation (NASDAQ: SGMS). Scheduled Virtual Sports events are displayed in a mixture of retail venues and bars and taverns throughout Pennsylvania via two dedicated channels every five minutes throughout the day. The Xpress Football™ and Xpress Car Racing™ products have been designed specifically for the US lottery players and the launch includes the first incarnation of Inspired’s new American football game which was launched at G2E 2017 to industry acclaim.
Pennsylvania is the first major US lottery to launch Inspired’s Virtual Sports, offering players a new way to play and win with ultra-realistic games containing high-quality graphics and animation.
“When we saw Inspired’s Virtual Sports products we were blown away and knew our players would respond well to these entertaining and realistic games,” said Drew Svitko, Executive Director of the Pennsylvania Lottery. “We are very excited to add Virtual Sports to our mix of lottery products. We work hard to raise the bar year after year and Virtual Sports is one more example of our efforts to find new ways to appeal to our players and generate additional funds to benefit older Pennsylvanians.”
With 15 years of visual effects experience, Inspired offers a new channel for lotteries unlike any other. These life-like, higher frequency Virtual Sports games appeal to an entirely new player genre and can be deployed in existing retailer locations using existing equipment.
“The Pennsylvania Lottery is known as one of the most technologically innovative and highest performing lotteries in the world,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “They pushed hard to get legislation clearing the way for Virtual Sports in 2017. They care about increasing returns to older Pennsylvanians and we are extremely grateful to partner with them in bringing Virtual Sports to North America.”