October 19, 2022 – Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) is pleased to announce a long-term contract extension with valued partner 49’s owned by Sports Information Services Limited (SIS), one of the leading suppliers of 24/7 betting services to retail and online operators globally.

As part of the contract extension, Inspired’s award-winning team will develop and upgrade 49’s collection of bespoke Virtual horse and greyhound products to include the latest lifelike graphics, improved backgrounds, race simulations, and updated branding, creating an exciting and enhanced player experience that will continue to be delivered in over 7,000 betting shops in the UK and Ireland.

“49’s was the first company to pave the way, launching Inspired’s Virtual products over 20 years ago into UK betting shops with such iconic Virtual tracks as Portman Park, Steepledowns, and Sprint Valley. Since then, we have enjoyed a successful and fruitful partnership, and we look forward to working with them to innovate our products for new and unmatched experiences,” said Steve Rogers, Chief Commercial Officer of Virtual Sports at Inspired. “Our new agreement also includes upgrades to our platform that will allow SIS to display 49’s products to online clients 24/7 in new territories; this in turn will increase opportunities for new and existing players.”

“We are excited to continue our work with Inspired to update our products and bring an additional stream of constantly available online products which can be accessed across the globe,” said Conleth Byrne, Product Director at Sports Information Services (SIS). “Inspired’s best-in-class products have revolutionized both the retail and online Virtuals markets, taking the user experience to the next level and offering new opportunities to expand our customer base.”

To find out more about Inspired’s Virtuals, visit:


About Inspired Entertainment, Inc.

Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, virtual sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.

Additional information can be found at










Forward-Looking Statements

This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired’s management’s current expectations and beliefs, as well as a number of assumptions concerning future events.

Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended December 31, 2021, and in subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at and on Inspired’s website at



Trade Press

Meera Modi

(0) 7778 178643

Investor Relations

+1 646 565-6938

For Press and Sales


About SIS

SIS (Sports Information Services) has been at the forefront of live video and data delivery to the global betting industry for over 35 years. We have a rich heritage in creating and distributing betting events for horse and greyhound racing, as well as a recent expansion into other verticals including esports and numbers.

SIS is the leading supplier of 24/7 live betting services, providing a range of 24/7 channels to retail and online operators globally, with quick-fire betting opportunities every three minutes. We recently launched SIS Competitive Gaming, the industry’s first esports betting product created specifically for sportsbooks.

SIS partners with operators worldwide, with over 400 customers in more than 50 countries within Europe, Latin America, Asia, Australia, North America, and Africa, offering our rights holder partners the opportunity to showcase their first-class content across six continents.

For more information about SIS please visit