Inspired Entertainment, Inc. (“Inspired”) (NASDAQ: INSE) today announced a worldwide exclusive contract to provide both its scheduled and on-demand virtual sports online to BetStars, the international online sports betting brand of The Stars Group Inc., one of the world’s largest online gaming operators.
Inspired will initially be launching with its popular Rush Football 2® on BetStars.com, which offers a wide range of popular and specialist betting options, promotions and exclusive products across dozens of sports and specialty offerings. Rush Football 2® is a remarkably realistic virtual football (soccer) experience, created using advanced motion capture techniques and has become a world leading virtual football (soccer) product. The game will be available online and on mobile and tablet.
“I’m delighted to announce this exclusive deal with BetStars,” said Steve Rogers, Chief Commercial Officer – Virtual Sports at Inspired. “The Stars Group is a powerhouse in the online and mobile betting industry. This agreement gives us the ability to appeal to one of the largest base of players around the world.”
With 15 years of visual effects experience, Inspired’s Virtual Sports create a life-like form of simulated sports betting overcoming the relative infrequency of live sporting events on which players can wager. Virtual Sports appeal to a new player genre, providing fun betting options and more chances to win, with schedules and margins that are fully operator configurable.