Inspired Entertainment, Inc. (“Inspired”) (NASDAQ: INSE) today announced that its Virtual Sports are now live in retail venues and online with Finnish National Lottery, Veikkaus.

Seven Virtual Sports products from Inspired including Rush Football 2, Rush Horses, Rush Dogs 2, Trotting, Speedway, Cars and Rush Cycling are now available to Veikkaus customers both online and in over 25 retail venues (including Casino Helsinki, the only casino in Finland).

Owned by The Finnish State, Veikkaus is the Finnish National Lottery and has an exclusive gambling license on Lottery and Casino Games, and Sports and Horse Betting in Finland.

Via a public RFP process, Inspired was selected to supply Virtual Sports products to Veikkaus operated locations and on the Veikkaus website.

‘Following the announcement of Inspired’s RFP win with Veikkaus in 2017, I’m delighted that we are now the first Virtual Sports provider to be delivering content to retail venues and online channels in Finland,’ said Steve Rogers, CCO, Digital Games, Inspired.  ‘Inspired’s Virtual Sports products are renowned for their world-class quality and ability to be easily integrated into existing sports betting platforms,’ he added, ‘and we are proud to be the Finnish National Lottery’s preferred partner.’

‘Veikkaus is delighted to be offering Inspired’s market-leading Virtual Sports to its online customers 24/7/365, and across retail channels,’ said Sami Kauhanen, VP Sports, Horses & Table Games, Veikkaus.  ‘We are committed to bringing our customers the most entertaining and engaging betting products available, and we are certainly achieving this with the addition of seven new Virtual Sports from Inspired’s varied portfolio.  We look forward to an exciting and mutually beneficial business relationship,’ he added.