INSPIRED AND SNAI LAUNCH BALLZ GP! IN ITALY

New branded rollercoaster marbles products live exclusively across Snai’s retail estate
OCTOBER 1, 2025 – Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, is thrilled to announce the launch of Ballz GP! with Snai, one of Italy’s premier sports betting and gaming operators. The game has been customized and branded exclusively for Snai customers and is available across its extensive retail network in more than 750 shops and 880 corners.
Ballz GP! features 25 marbles racing along a rollercoaster track filled with twists, turns, and shifting obstacles. Thanks to a new odds visualization, the most frequent winners and the overdue ones are always visible, along with a summary of the last ten reverse pentacast and tricast.
The game offers two marble race variants. In Ballz GP!2.0 marbles have nearly the same win prices, the marbles have nearly identical odds, with those at higher win price highlighted in gold and silver colors. In Ballz GP!, instead, sets of five marbles share the same win price. Races are made more realistic with the possibility of marbles being eliminated during play.
New betting options are introduced, including Placed 4 and Placed 5, Place Forecast and reverse Quadcast and Pentacast.
“We are excited to launch Rollercoaster Marbles as Ballz GP! with Snai in Italy,” said Paolo Scipioni, General Manager Italy at Inspired. “This unique product combines fast-paced gameplay with exciting betting opportunities, and we are confident that Snai customers will enjoy the fun, unpredictable action it delivers.”
“The launch of this product marks a new chapter in the long-standing collaboration between Snai and Inspired, confirming our shared commitment to providing innovative and engaging entertainment,” said Francesco Borsetti, Managing Director Snai. “Virtual Sports has seen significant growth for Snai, clearly demonstrating our customers’ interest. Introducing Ballz GP!, is therefore the best way to respond to these interests, as it combines creativity, excellence, and safety”.
The partnership between Inspired and Snai, consolidated through years of collaboration, takes another step forward with the launch of Ballz GP!, bringing an innovative, original, and engaging gaming experience to the Italian market.
About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, virtual sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.
Additional information can be found at www.inseinc.com.
About Snai
Snai is one of Italy’s leading operators in the legal gaming sector. The company is active in Betting Retail (with a 19.7 percent market share), AWP machines (15 percent of the market), and online gaming and betting (with a total share of 9.2 percent). In 2024, Snai recorded revenues of approximately 957,3 million euros, realized through online channels and the network of more than 2,000 betting shops, as well as through the almost 38 thousand AWPs and more than 10 thousand VLTs located throughout the country. In April 2025, the sale of Snai by Playtech PLC to Flutter Entertainment, the world’s leader in online sports betting and iGaming, has been completed. Snai joins two brands – Sisal and PokerStars – as part of Flutter’s SEA region.
Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired’s management’s current expectations and beliefs, as well as a number of assumptions concerning future events.
Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended December 31, 2024, and in subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at www.sec.gov and on Inspired’s website at www.inseinc.com.
Contact
For Investors
IR@inseinc.com
For Press and Sales
inspiredsales@inseinc.com
Snai Press Office