Inspired Entertainment, Inc., a world leading Virtual Sports supplier, is now live with six of its award-winning Virtual Sports titles including V-Play Soccer, Football, Stock Car Racing and Horse Racing, available via the new bet365 website for New Jersey-based customers.
bet365 is the first online operator in New Jersey to launch Inspired’s Virtual Sports content within a sportsbook environment, the format which has been so successful across Europe. Inspired has provided Virtual Sports to many New Jersey operators via wallet integration since 2018 and the change to a more traditional integration to augment the expansion of live sports betting is a key development.
Eleven channels of Virtual Sports content will be offered 24/7/365 totaling over 4,800 events per day in New Jersey. The launch of multiple channels of Football follow the successful launch of V-Play Football on bet365.com.
bet365 launched in New Jersey in September 2019 under their partnership with Hard Rock Atlantic City. Their entry into the New Jersey sports betting market was a first major step in the operator’s strategy to expand across the US.
Speaking on the launch, Inspired Chief Commercial Officer Steven Rogers said, “We’re excited to be providing our Virtual Sports to bet365 as they expand in the US. We’ve enjoyed many highly successful product launches with them over the years and we’re confident this will be no exception.”
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