INSPIRED LAUNCHES NEW CONTENT WITH BOYLESPORTS
Inspired Entertainment, Inc., a world leading Virtual Sports supplier, is now live with its new V-Play Horses 2™ and Virtual Grand National products via a dedicated Horse Racing channel across BoyleSports’ entire retail estate of more than 300 locations nationwide.
Steve Rogers, Chief Commercial Officer of Virtual Sports at Inspired, said, “We’re very excited to get our new V2 Horse Racing product live with BoyleSports. The superior graphics and increased betting opportunities provide the most engaging Virtual Horse Racing experience to date, and we’re confident these products will be a popular addition to BoyleSports’ offering.”
V-Play Horses 2 expands on Inspired’s original horse racing game and features both flat racing and steeplechase versions. The Virtual Grand National is an officially licensed virtual reproduction of the world’s most famous steeplechase condensed into a 3.5-minute event made available exclusively from Inspired.
Rogers continued, “Since its initial launch in 2017, The Virtual Grand National has proven incredibly popular with players both in retail and online, generating incremental revenue and margin for operators. It’s an officially licensed product, allowing customers to experience the most exhilarating steeplechase on the racing calendar, every four minutes, as a feature event.”
In addition to a dedicated Horse Racing channel, BoyleSports offers three other Virtual Sports channels, including bespoke Lotto, bespoke Bingo and a mixed channel of Greyhounds, Cycling and Motor Car Racing.
BoyleSports, a long-time client of Inspired’s and Ireland’s largest independent bookmaker, recently expanded its retail footprint with the acquisition of William Hill’s bookmaker shops in Northern Ireland, increasing their total number of stores to more than 300. This expansion comes just months after the Company also acquired bookmaker shops from Jenningsbet, Wilf Gilbert and Ireland-based Bruce Betting.
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