JUNE 20, 2022 – Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) is pleased to announce a long-term extension to its Betfred Retail Virtual Sports agreement. Betfred is the world’s largest privately-owned retail bookmaker, with more than 50 years of market-leading experience in the betting industry. Inspired has been delivering virtual horse races, dog races and bingo products to more than 1,400 Betfred shops for over fifteen years.
“Inspired and Betfred have a proven and successful partnership,” said Steve Rogers, Chief Commercial Officer, Virtual Sports for Inspired. “Betfred was one of the first retail operators to add multiple concurrent channels of content in the UK LBO sector, and have seen how successful this strategy has been in attracting players both pre- and post- the COVID lockdown periods. We are thrilled to be extending our longstanding relationship, which is testament to the strength of our Virtual offerings.”
“Inspired has been a trusted key supplier, and their Virtuals have proven to be very popular with our customers in our retail venues,” said Mark Stebbings, Chief Operating Officer of the Betfred Group. “We have been impressed with their continued innovation in Virtuals, and we are excited that our customers will continue to enjoy Inspired’s best-in-class content.”
Inspired’s multi-award winning Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 32,000 retail channels and 100+ websites in 35 countries.
Trailers and demos of the latest Virtual Sports offerings are available at www.inseinc.com/virtuals/.
About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, virtual sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals. Additional information can be found at www.inseinc.com.
Betfred was founded in 1967 by Fred Done, funded through a winning bet on England to win the 1966 Football World Cup. Operating across multiple gaming channels including LBO, Online & Mobile, positions the company as a leading gaming technology vendor, built on the OptimaMGS platform. Built over years of experience providing industry leading in-person and digital betting services. Headquartered in Warrington in the United Kingdom, Betfred has over 1,400 licensed Betting Offices across the UK.
This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired’s management’s current expectations and beliefs, as well as a number of assumptions concerning future events.
Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended December 31, 2021, and subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at www.sec.gov and on Inspired’s website at www.inseinc.com.
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